Mark Up Update

[TheClassic]

When the Shelby was introduced, I really wanted to get one but I didnt want to pay any markup.

I knew out of the gate that the dealers would be raping customers and it happened. I fully expected it to tail off as time went on but it doesn't seem to be the case.

My local dealer has a white GT500 sitting on the lot - which surprised me to see it sitting out there. I stopped to see what they were looking for and it was marked up $20k in addition to the typical dealer rip off - undercoating, paint sealant and upholstry treatment of 2k.

What is everyone else seeing out there for mark ups now?

[jonboy71]

i just swung by my local shop. they're looking for 10% over msrp for a black vert...

[roush427R]

On E-bay they're looking for $5000 over MSRP (about 2 months ago). There are typically 50 or so new cars on E-Bay that dealers are selling at any given time. I've seen a few others going for $49500-$53000. Not much below that. My local dealers in Northern Calif. are getting $10k over. That is down from $20-$25k 6 months ago.

Hope that helps

[gitupandgo]

% makes me feel better....paying 5k over sounds a lot worsethen 10% over...lol

[CobraCutie02]

I've been tracking E-Bay pretty much daily for the past two months. Here's what I've found...Very few bidders are willing to go higher than $50k, with the red-stripe package being the exception at around the mid $50's (although these seem to be decreasing too as of late). Virtually no one is using the Buy-it-Now option, as nearly all are set at $55+. From what I can see, few cars are being sold as the reserves never seem to reached. As such, many of the same cars are being re-listed a few days later, and the cycle continues. I suppose that some of the dealers might be contacting the highest, unsuccessful bidders post-auction to try and make a deal, but this, of course, is not known (has this happened to anyone?). Lastly, a secondary market of used GT500's appears to be growing. The max bid on these is about $45k, with again few being sold due to the higher reserves not being met. Conclusion: not a great deal of inventory is moving through this channel, certainly not at the prices that are being demanded. With the 08's about to appear, IMO, I would expect the new, remaining 07's will go for a lot closer to MSRP.