It all began 44 years ago, today. On the night before April 17 in 1964, Ford wanted to capitalize on the buildup of buzz around their new sports car, so they ran commercials at the same time at 9:30 on all three major networks. Then, on the following morning, Ford dealerships around the country opened under the most anticipated release of the era, as they took care of the swarms of Americans who wanted the new Ford Mustang. On that first day, Ford sold 22,000 Mustangs to plenty of satisfied consumers.
To both honor the muscle car’s history while keeping the icon in control of current media trends, Ford Racing has launched FordPerformance.com, a new web-based initiative that aims to keep Ford Motor Company’s big wigs in touch with the fervent online enthusiast community. Essentially, the company is striving for a more interactive relationship with its widespread enthusiasts and customers.
“We recognize the important role that Ford loyalists play in raising consumer awareness of Ford Motor Company,” noted Jamie Allison, Manager, Ford Racing Performance Group, “and performance enthusiasts tend to be the most passionate, active and influential customers of all. This new web-based asset allows us to consolidate our communications with them under one virtual roof. It will also enhance our all-important relationships with Ford-based clubs, coordinate our contact with Ford-centered events and help showcase the exciting new performance offerings from Ford – all in one place.”
With all the speculation over the future models of the Mustang, FordPerformance.com aims to center the ideas in one place where R&D execs will be able to keep their eyes open.
The site will also feature regular features on enthusiast clubs and sites, aiming to again establish a more grassroots relationship with enthusiasts.
Check out the full press release from Ford Performance Group in the reply below. And, oh yeah-- Happy 44th Birthday Ford Mustang!