Really Ford? Really? Yes, it seems the big wigs over at Ford have decided the best way to get press for its new Mustang is to give it some nice product placement on what may be the worst show in television-
Knight Rider.
That's right, if you're watching on Wednesday night, you can see the
2010 Ford Mustang roll out in some totally normal, not ridiculously obviously placed way.
“The 2010 Mustang arrived in a truck which was backed into the stage," said Gary Scott Thompson,
Knight Rider's executive producer in a press release. "The car was unloaded, undercover and kept covered until we shot. Limited cast and crew were allowed on set. The moment we finished shooting the car was covered back up and put back in the truck and disappeared.”
This terrific Ford product will appear on a show already known for its blatantly obvious product placement of the
2008 GT500KR. On last week's episode, KITT had this to say about Goodyear Tires: "The tread is from a Goodyear Assurance ComforTread. It's one of the most popular brands of tires sold and distributed in North America."
This really gets to me, as we already got an hour and a half long advertisement for Ford Motor Company products from
Quantum of Solace (which was actually Mustang-free, mind you) and now you give us this?
Keep in mind that
Knight Rider is the show that kicked the impeccable and hilarious Will Arnet (of Arrested Development fame) off of the cast- he was playing the part of KITT, a part now played by Val Kilmer- because Ford thought it would be a conflict of interest that the voice of their Ford Mustang was also the real-life voice of GMC trucks.
As with the entirety of the rest of this series' episodes, I will not be watching in protest- because
bad television doesn't deserve to be
on television, no matter how cool looking it's V8 packing cast member is.
If you
must watch,
Knight Rider airs Wednesday at 8 p.m. EST on NBC. Check out the full press release from Ford MoCo in the reply below.
[Source] Autoblog